The Rhoney family began their tradition of servicing the needs of families in Niagara Falls, in 1938, with the philosophy, “Dedicated to Service".

Vincent Rhoney, the father of James V. Rhoney and Michael D. Rhoney, founded the funeral home in 1938. Jim Rhoney initiated numerous firsts in the local funeral profession, including the first funeral to schedule calling hours or visitation hours and the first to utilize head lights on cars in funeral processions, among other initiatives that we find common place today. Since their father was involved in the rewriting of early New York State Funeral Directors Exams and in other firsts from his input, they carried on the family leadership tradition in the industry.